This election leaflet was put through my letterbox today from a candidate for the local elections here in Dublin.
I'm not an expert in political communications or election strategy (actually, I am) but a few things struck me about this flyer. Firstly, it's very thin. Lots of white space with the text spaced out. Nowhere does Cllr. Donnelly actually say what his policies are or what he has achieved in public office. Ok, so he's good at getting onto committees, but what have his committees achieved? What is he going to do if he gets re-elected? Join more committees?
Secondly, I've never seen someone campaign for public office on the basis of his brother's acting career. Maybe this is a new strategic form of political electioneering. After all, last November Barack Obama was elected on the basis of his brother's career, and his ability to be, like, really, really good on committees. That said, Obama never played for Synge Street GAA Club.
Yes, we can, Irish style.
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